The boy group brand reputation ranking for the month of January 2023 has been announced by the Korean Business Research Institute.
The rankings were arrived at in conclusion by using big data that was gathered from December 7, 2022, to January 7, 2023, to analyze the consumer engagement, media coverage, interaction, and community indexes of various boy groups.
Boy Group Brand Reputation Rankings for January.
The South Korean boy group BTS was again placed first in the brand reputation rankings for the first month of the year 2023 with a brand reputation index of 10,103,467.
In the group’s keyword analysis, the terms “Jungkook,” “Jin,” and “collaborate” had high rankings, and the terms “record,” “collaborate,” and “enlist” had high rankings as related terms.
According to BTS’s research on positivity and negativity, there were 83.10 percent positive reactions. The second place was taken up by the boy group NCT with a brand reputation index of 5,087,767. The group had an immense increase of 129.32 percent in their score as compared to last month.
With a brand reputation index of 3,595,017, the boy group SEVENTEEN took up third place in the brand reputation rankings of January. From being placed at fifteen last month, the South Korean boy group Super Junior has taken up fourth place with a brand reputation index of 2,962,809.
The group had a whopping 155.83 percent increase in their score from last month. Completing the top 5 of brand reputation rankings for January the boy group, EXO with a brand reputation index of 2,805,829 took fifth place in the list.
The group marked a rise of 32.86 percent in their score from last month.
The list of the top 30 for the Boy Group Brand Reputation is given below:
BTS, NCT, SEVENTEEN, Super Junior, EXO, Stray Kids, THE BOYZ, BTOB, ASTRO, BIGBANG, ENHYPEN, TXT, TREASURE, SHINee, ATEEZ, MONSTA X, WINNER, INFINITE, PENTAGON, Highlight, YOUNITE, Shinhwa, VIXX, Wanna One, 2PM, SF9, TEMPEST, Block B, TVXQ, Golden Child.