The star brand reputation ranking for the month of December 2022 has been announced by the Korean Business Research Institute.
The rankings were arrived at by using big data gathered from November 30 to December 31 to analyze the viewing indexes, media coverage, community awareness, and consumer participation indices of various stars which included actors, singers and actresses, boy groups, girl groups, and athletes in areas including consumer participation, media activity, communication, community activity, etc.
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Star Brand Reputation Rankings for the Month of December Top 5.
With a brand reputation index of 16,286,284 Soccer star Son Heung Min took up the first place in the list of Star brand reputation ranking of December. There was an increase of 153.11 percent in his score from the month of October in which the rankings were last announced.
The second place was taken up by BTS with a brand reputation index of 10,001,486. The group had an 0.80 percent increase in its score since October. The South Korean actor Song Joong Ki was placed third with a brand reputation index of 8,976,155.
The list of top five was completed by Lim Young Woong and NewJeans taking up fourth and fifth place respectively. The brand reputation index of Lim Young Woong and NewJeans was 7,247,683 and 6,725,823 respectively. NewJeans saw a 58.18 percent increase in its score since October.
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The list of the top 30 of the brand reputation rankings of stars is given below:
Son Heung Min, BTS, Song Joong Ki, Lim Young Woong, NewJeans, BLACKPINK, IU, TWICE, Yoo Jae Suk, Red Velvet, SEVENTEEN, Kim Yuna, NCT, Lee Chan Won, Kang Daniel, Girls’ Generation, ASTRO’s Cha Eun Woo, (G)I-DLE, Girls’ Generation’s Taeyeon, Kim Min Jae, IVE, Ahn Jung Hwan, Young Tak, Kim Ho Joong, Lee Sung Min, Baek Jong Won, Super Junior, THE BOYZ, EXO, Oh My Girl.
Son Heung Min, the South Korean professional football player captains the South Korean national team in addition to playing forward for Premier League Club Tottenham Hotspur. BTS is the most famous South Korean boy band all over the world. It has a total of seven members which include V, RM Jungkook, Jimin, Jin, Suga, and J-Hope.
Song Joong Ki is one of the well-known actors in South Korea. He has worked in various dramas like The Innocent Man (2012), Arthdal Chronicles (2019), Descendants of the Sun (2016), Vincenzo (2021), and Reborn Rich (2022).
