The girl group brand reputation ranking for the month of January 2023 has been announced by the Korean Business Research Institute.
The rankings were arrived at in conclusion by using big data that was gathered from December 8, 2022, to January 8, 2023, to analyze the consumer engagement, media coverage, interaction, and community indexes of various female groups.
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Top 7 Girl Group Brand Reputation Rankings for January 2023.
Similar to last month the first position in the girl group brand reputation rankings are taken up by NewJeans with a brand reputation index of 7,299,275. The group had an increase of 36.13 percent in their score since last month.
OMG, Ditto, and YouTube were among the top-ranking phrases in NewJeans’ keyword research, and the top-ranking related terms were “surpass,” “record,” and “sweep.” The positivity-negativity analysis of the rookie girl group also showed that 86.90 percent of the reactions were positive.
Blackpink remained in second place with a brand reputation index of 6,181,277. The group marked an increase of 21.04 percent in their score from the last month.
From being in 10th position last month, IVE climbed up to the third position with a brand reputation index of 3,208,974. Since December the group had an increase of 60.26 percent in their score.
With a brand reputation index of 3,127,082 LE SSERAFIM took up the fourth in the brand reputation rankings for this month. Last month the group was placed in the seventh position. This month the group marked a 41.20 percent increase in their score from December.
Completing the top 5 of the girl group brand reputation rankings for January, TWICE takes up the fifth position with a brand reputation index of 2,917,991. From being in fourth place last month the girl group, TWICE, saw a decrease in their rankings by one position this month.
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The list of the top 30 for this month’s girl group brand reputation rankings is given below:
NewJeans, BLACKPINK, IVE, LE SSERAFIM, TWICE, Girls’ Generation, (G)I-DLE, Red Velvet, Aespa, Oh My Girl, MAMAMOO, Apink, LOONA, ITZY, fromis_9, Cignature, Girl’s Day, WJSN, Kep1er, Brave Girls, STAYC, EXID, APRIL, MOMOLAND, Dreamcatcher, woo!ah!, NMIXX, LABOUM, Ladies’ Code, Brown Eyed Girls.
