Beyoncé began collaborating with jewelry company LVMH last summer, and each of their ads features a different Bey. Beyoncé has debuted new photos and a video from the “LOSE YOURSELF IN LOVE” campaign, which shows the superstar donning glittery items from the classic label.
The “Break My Soul” singer wears pieces from the Tiffany T, Tiffany HardWear, Tiffany Knot, and new Tiffany Lock collections, as well as a custom-made Tiffany HardWear necklace that was made especially for the campaign, which lasted more than 40 hours.
Designed to look like an old 1970s New York club with a bit of Beyoncé flair, Beyoncé, styled by Marni Senofonte and Patti Wilson, is joined by a huge supporting cast. The supporting actors who bring the backdrop to life in the film are also adorned with Tiffany jewelry for a completely immersive experience.
Beyoncé even appears in this new ad campaign on a bejeweled horse, which greatly increases the visual impact of the ads.
Beyoncé was decked out in Studio 54-inspired clothing and Tiffany jewelry, including their brand new Lock bracelet, which comes in four different bracelet styles for all genders.
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Here you can check out some posts of Beyonce with her husband Jay-Z.
Although the brand’s outreach to underrepresented communities is exemplified by Tiffany & Co.’s “Lose Yourself in Love” campaign.
The jeweler also introduced Tiffany Atrium, a social impact platform that works to fund scholarships with Beyoncé and her husband JAY-Z. A press release stated that Tiffany & Co. has committed $2 million in scholarships to HBCU students majoring in the arts and creative fields in 2021. More than 60 students have received this scholarship so far.
The “Alien Superstar” singer has been working with Tiffany & Co. for a long time, occasionally appearing in several commercials with her husband and even their daughter Blue Ivy.
Beyoncé and JAY-Z, 52, filmed the short film “Date Night” last October to showcase the loving and fun aspects of their romance.
The video opened with a glamorous Beyoncé sitting in the back seat of a Rolls Royce, wearing stunning Tiffany & Co. jewelry. and relaying New York taxi backseat scenes from the 1961 film Breakfast at Tiffany’s (including a 10-carat diamond ring and 6-carat diamond earring).
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