Girl Group Member Brand Reputation Rankings for the Month of December 2022 have been announced by the Korean Business Research Institute.
The rankings were arrived at in conclusion by using big data that was gathered from November 18 to December 18 to analyze the consumer engagement, media coverage, interaction, and community indexes of 579 girl group members.
Top 3 of Girl Group Member Brand Reputation Rankings for December.
Blackpink’s Jennie yet again took up the first place in the brand reputation rankings for this month with a brand reputation index of 4,500,197.
There was a 52.50 percent rise in her score since last month. “Concert,” “Chanel,” and “Instagram” were among the top-ranking keywords in her keyword analysis, and “refreshing,” “bewitching,” and “beautiful” were among the top-ranking related terms.
86.87 percent of the responses were favorable, according to Jennie’s positivity-negativity analysis. From being the sixth position last month, NewJeans’ Minji rose up to the second position with a brand reputation index of 4,267,230. There was a 78.47 percent increase in her score as compared to last month.
Blackpink’s Jisoo maintained her third position this month too with a brand reputation index of 3,049,648. In comparison to the last month, there was a 20.18 percent increase in her score.
The big data research revealed that “fresh,” “stunning,” and “lovely” were the words most frequently associated with Jennie.
On the other hand, “concert,” “Chanel,” and “Instagram” were found to be the most often searched terms in the member’s keyword analysis. Completing the list of top 5 NewJeans’ Hanni and Danielle stood up to fourth and fifth place respectively.
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The list of the top 30 of the girl group members’ brand reputation rankings is as follows:
BLACKPINK’s Jennie, NewJeans’ Minji, BLACKPINK’s Jisoo, NewJeans’ Hanni, NewJeans’ Danielle, BLACKPINK’s Rosé, NewJeans’ Haerin, Red Velvet’s Joy, BLACKPINK’s Lisa, TWICE’s Nayeon, NewJeans’ Hyein, LE SSERAFIM’s Kazuha, Girls’ Generation’s Taeyeon, TWICE’s Mina, TWICE’s Jeongyeon, IVE’s Gaeul, Oh My Girl’s YooA, Red Velvet’s Seulgi, Oh My Girl’s Arin, Red Velvet’s Irene, IVE’s Jang Won Young, aespa’s Karina, Girls’ Generation’s YoonA, Red Velvet’s Wendy, Girls’ Generation’s Seohyun, aespa’s Winter, LE SSERAFIM’s Huh Yunjin, Girls’ Generation’s Sunny, IVE’s Liz, TWICE’s Jihyo.
