Variety Shows Brand Reputation Rankings for the Month of December.

The variety show brand reputation ranking for the month of December 2022 has been announced by the Korean Business Research Institute.

The rankings were arrived at by using big data gathered from November 4 to December 4 to analyze the viewing indexes, media coverage, community awareness, and consumer participation indices of 50 well-known variety programs.

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Top 3 Variety Shows Brand Reputation Rankings for the Month of December

With a brand reputation index of 5,583,697 for November SBS’s “Running Man” topped the chart this month with an increase of 6.20 percent in its score since November.

“BTS’s Jin,” “Yoo Jae Suk,” and “Jo Se Ho” were among the show’s top-ranking phrases in the keyword analysis, along with “appear,” “raise,” and “solve,” which were among its top-ranking related terms. 81.69 percent of the responses were favorable, according to the program’s measurement of positivity and negativity.

“Running Man” is a South Korean variety show in which the MCs and guests have to complete missions at landmarks in order to win the race. With a brand reputation index of 4,462,590 and a 32.43 percent improvement in its score from last month, MBC’s “How Do You Play?” climbed to the second position.

With a brand reputation index of 4,436,583, “Knowing Bros” (“Ask Us Anything”) on JTBC placed in third place, moving up 12.95 percent since November. The fourth and fifth place in the brand reputation ranking was grabbed by MBC’s “Home Alone” (“I Live Alone”) and SBS’s “My Little Old Boy” respectively.

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The top 20 for this month’s brand reputation rankings are as follows:

“Running Man”, “How Do You Play?”, “Knowing Bros” (“Ask Us Anything”), “Home Alone” (“I Live Alone”), “My Little Old Boy”, “Tasty Guys”, “I Am Solo”, “Radio Star”, “Immortal Songs”, “2 Days & 1 Night Season 4”, “Win or Nothing” (“Strongest Baseball”), “National Singing Contest”, “The King of Mask Singer”, “The Must-Try Restaurants”, “Seoul Check-In”, “Shooting Stars” (“Kick a Goal”), “My Golden Kids”, “The Story of the Day Biting the Tail”, “Tuesday Night Is the Best”, “The Return of Superman.”