The variety show brand reputation ranking for the month of November 2022 has been announced by the Korean Business Research Institute.
The rankings were arrived at by using big data gathered from October 6 to November 6 to analyze the viewing indexes, media coverage, community awareness, and consumer participation indices of 50 well-known variety programs.
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With a brand reputation index of 6,405,867 for November, MBC’s “Home Alone” (also known as “I Live Alone”) maintained its lead at the top of the chart this month. “Jun Hyun Moo,” “Honey J,” and “Lee Chanhyuk” were among the show’s top keyword phrases, and its top related terms were “reveal,” “award,” and “not fair.”
According to the program’s study of positivity and negativity, there were 80.53 percent positive responses. The reality series ‘Home Alone’ allows fans to get a close-up glimpse of their favorite celebrities as they talk about their daily lives.
With a brand reputation index of 5,257,822, SBS’s “Running Man” moved up to the second place, increasing its rating by 22.27 percent since October.
With a brand reputation index of 4,263,563, KBS’s “National Singing Contest” placed third in November which represents a 12.74 percent improvement in the contest’s score from the previous month.
Finally, “Knowing Bros” (“Ask Us Anything”) on JTBC followed by “My Little Old Boy” on SBS came in at fourth and fifth, respectively.
Every month the rankings keep on changing as per the indexes. The top 20 variety shows brand reputation ranking for the month of November include: “Home Alone” (“I Live Alone”), “Running Man”, “National Singing Contest”, “Knowing Bros” (“Ask Us Anything”), “My Little Old Boy”, “How Do You Play?”, “2 Days & 1 Night Season 4”, “I Am Solo”, “Radio Star”, “Shooting Stars” (“Kick a Goal”), “Street Man Fighter”, “My Golden Kids”, “Win or Nothing” (“Strongest Baseball”), “The King of Mask Singer”, “Call of the Country”, “Immortal Songs”, “Tasty Guys”, “The Manager”, “The Village President’s People”, “The Return of Superman.”
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