A federal judge on Friday rejected the request for a preliminary injunction made by the clothing brand that shares the same name as Hailey Bieber’s skincare company, “Rhode.” As a result, the legal dispute between the two companies has been resolved in favor of Hailey Bieber’s “Rhode” skincare company (July 2022).
Rhode, a fashion name that is offered by shops such as Bergdorf Goodman and Net-a-Porter, is the party that initiated the legal action. However, according to records acquired by The Blast from the court system, Judge Paul A. Engel Mayer decided that there is “no probability of misunderstanding” between the two brands in question.
While Rhode’s clothing line specializes in “high-end women’s garments and accessories,” the business that Bieber runs offers skincare items. Bieber is also an investor in Rhode’s firm.
The court also decided that Bieber is allowed to “fairly utilize” her middle name in the branding of her skincare firm since it is an integral part of her identity and distinguishes her from other people.
In May 2021, Bieber made the first announcement on her skincare brand, and the product is scheduled to be released later this year. She can now go on with her plans to dominate the cosmetics market one product at a time now that she has secured this legal win.
The fashion label Rhode filed a trademark infringement lawsuit against Justin Bieber and his wife Hailey Baldwin in June, claiming that the use of the trademarked word “Rhode” represents a “textbook case of reverse confusion.” The lawsuit was filed because Rhode believes that Justin Bieber and Hailey Bieber are infringing on Rhode’s trademark.
The company Rhode, whose products are sold in stores such as Bergdorf Goodman and Net-a-Porter, has said that the unlawful use of the trademarked name by Justin Bieber poses a risk to the company’s profitability.
Hailey Bieber is all set to launch her Skincare Line
According to the petition filed in court, Hailey Baldwin made an unsuccessful bid to buy the Rhode trademark. The co-founders of Rhode, Purna Khatu and Vickers, released a joint statement in which they said: “We didn’t want to launch this action, but we had to defend our firm.
After the apparel company filed a complaint with the court, her attorneys presented the documentary to the court, but the judge ruled that there was no need to halt the film’s publication.
Hailey Rhodes has just won a major triumph. Manhattan lost its struggle to promptly shut down her company operations.” It’s going to be difficult for the clothes company to argue that she’s generating market confusion now that Hailey’s business is up and running.
Even though we are a worldwide brand, our firm is still in its infancy, and the fact that a celebrity with Hailey’s following is leveraging our company’s name to sell similar items is something we just cannot compete with.
Justin Bieber has, on more than one occasion, been accused of infringing upon the rights of another party’s trademark. In 2014, a photographer named Jeffrey Binion filed a lawsuit against Justin Bieber, alleging that the singer had improperly utilized one of Binion’s photographs. The dispute was eventually resolved amicably outside of court.
