Jessica Simpson Celebrates Her Namesake Brand’s Ownership Victory

Jessica Simpson Updates: Jessica Simpson has just achieved a significant victory. The “With You” singer has reclaimed complete control of her self-titled fashion label. The victory comes as Sequential Brands Group Inc., the parent company of Simpson’s hugely successful fashion line, is rumored to have filed for Chapter 11 bankruptcy protection.

According to People magazine, Simpson, 41, and her mother Tina Simpson worked hard to reclaim ownership. In 2015, the mother-daughter team owned a 37.5 percent stake in the company. Sequential Brands Group Inc. purchased a majority stake in Camuto Group at the time.

“It means everything to me to be able to take full ownership of my brand,” Jessica told Footwear News. “After 16 years in business, I am eager to welcome this next exciting phase. When my mom, our incredible team, and I completely focus on our customers, I know the sky is the limit.”

Tina is equally ecstatic about what’s to come, saying, “For all of our hard-working, talented, and amazing licensing partners, knowing Jessica is at the helm gives them strength and belief in the future.”

What Jessica Simpson Shared About the Ownership Victory

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“And for Jessica to reclaim control of her namesake brand, it allows her and I, along with our incredible team, licensing, and retail partners, to build the legacy brand that will be passed down to her children and family.”

Jessica cites famed designer Vince Camuto as her mentor and expresses gratitude for his advice along the way “I never imagined myself as a part of a truly healthy life gathering brand that has been at the top of the heap for 16 years,” Jessica said. “Vince knew after six months in the business.”

The fashion label sells clothing, shoes, and accessories. Customers can shop at Macy’s and DSW both online and in-store. The brand debuted in 2005 and quickly rose to prominence in the industry. It is now worth more than a billion dollars.